In Life Below 600px, Paddy Donnelly
suggests that we can benefit by embracing scrolling in web design.
In particular, presenting content incrementally (rather than all at
once in the initial screenfull) can afford better opportunities to
build reader interest.
Actually, even back in 1997, Jakob Nielsen remarked
that scrolling was much less of an obstacle for users than it had once
been:
The change from 1994 is that scrolling is no longer a usability disaster for navigation pages. Scrolling still reduces usability, but all design involves trade-offs, and the argument against scrolling is no longer as strong as it used to be. Thus, pages that can be markedly improved with a scrolling design may be made as long as necessary, though it should be a rare exception to go beyond three screenfulls on an average monitor.
(Also, client-side imagemaps are okay now. In case you were anxious about that.)
I think it’s probably fair to say that the situation for scrolling
has also improved further since then, particularly now that support for
scroll wheels on mice
is so widespread in browsers.
Of course, there are some caveats. When we talk about scrolling in this context, we
really mean vertical scrolling. It is what users are accustomed to, and it is what
input devices like mice generally support.
You also still have to make sure that the
first screenfull your readers see is enough to capture reader interest. Lastly,
if your content is primarily visual (rather than textual), scrolling can be a serious
inconvenience. But more on that in another post.